It would seem that the question should be put the other way around: how to promote a site with a newsletter? Subsequently, it will be. Customized and well working RSS newsfeed for the site will be a great tool that allows you to significantly expand the audience of your Internet resource, and with it the profitability of your site. But for this you need to try now, when the feed is just starting to function, and familiarize the world with it.
Turn to RSS-aggregators, because the user can not only enter into the program itself addresses of sites you like, but also use the proposed “reading program” lists. It is quite possible that your newsletter will be in them.
Use accounts in social networks (your own and friends), place there a link to your RSS feed and a few announcements of articles. Remember, you need to interest a potential subscriber.
Many people say that they do not see the point in creating a news feed using RSS technology, because it is successfully replaced by social networks, where there are many interest groups, and numerous reposts allow you to keep abreast of even those events that we are not interested in. But this is where the failure of this replacement lies. In social networks, going to check messages, a person risks even against his will to get information that he did not plan to get at all. It just falls out on him.
RSS-feed eliminates the very possibility of imposing unvaluable and unimportant information. The scheme is simple: the user is not interested in a particular news, he simply does not read it. But if the presented content caught on, then a person will easily become your subscriber. Therefore, to set up RSS on the site – it is, first of all, in the interests of resource owners.
Let’s consider several large services that successfully apply RSS technology in their work.
Bloglovin.com is a great representative of modern RSS trends. The resource is English-language, but it also interacts with blogs in Russian. After registration, a huge library becomes available, you can choose the topic yourself. The service will even offer options for what you may be interested in. Taking into account your requests, selected topics, it will regularly send new links.
In one place you can make a variety of subscriptions to receive the information you are interested in. The danger lies only in the fact that sooner or later these interesting things will be so much that the time to view them (not to mention reading) will not be enough catastrophically, and the sea of valuable information will remain out of your attention. Site registration for bloggers is not difficult. It gives a lot of chances that your newsletters will interest many people, because they are unusual, you have quality content – in short, all the conditions for the development of the site are met. So, it remains only to improve yourself (and improve your resource) and wait for the audience of the site will grow.
The Google Alerts service is interesting, with the help of which you can provide yourself with notification of key requests. And it works for both the user and the resource owner: It becomes possible to get the most satisfying information possible. On the other hand, one cannot help but notice the limitations created by these queries.
English-speaking bloggers quite appreciate the service Aweber, which allows you to create mailings (fully automated) and organize bonuses for subscribers.
There are many options to gain trust and popularity. The main thing is not to rest on your laurels and not to give up if something does not work out. Realizing the value of each subscriber for your customer base, you can roll mountains.
Especially if you have such a tool as RSS. With its help you immediately make people feel cared for: a convenient format of mailing, the ability to instantly learn about news in areas of interest – is this not a manifestation of attention and sensitivity! The news flow is huge and it is easy to get lost in it and not find useful information. Your RSS-feed becomes a guide, directs this flow along a calm course, allowing to single out the main thing and not to miss it.
For this, people respond to you with loyalty, the importance of which in today’s world of thousands of resources cannot be overestimated. By clicking on the “Subscribe” icon, the user, we can say, gives a certain credit of trust to the author, and his task now becomes reader retention.
